For Business Enquiries
To better engage customers, the global coffee firm is looking to digital collectibles Starbucks CEO Howard Schultz stated that Web3 will play a role in the future of the famous rewards programme. During the company's third-quarter 2022 earnings call on Tuesday, Schultz stated, "We've been working on a really fascinating new digital effort that extends on our existing industry-leading digital platform in inventive new ways, all focused on coffee and—most importantly—loyalty." According to Schultz, the new digital project will be unveiled on September 13 during the company's annual Investor Day event in Seattle. Starbucks will be able to expand on its present rewards engagement model while also introducing new techniques of emotionally connecting customers, according to Schultz, While giving a wider variety of awards and strengthening its "digital third place community" strategy. The term 'third place' refers to a community space located between ho
Comments
Post a Comment