Facebook revealed today that certain users will be able to have several profiles as part of a test, suggesting a significant change as Meta searches for new strategies to keep users on the platform in the face of heightened competition from rivals.
Some Facebook users will get the option to create up to four extra accounts linked to their primary account as part of the test. It is proposed that users can create extra profiles for a variety of functions, such as one for friends, one for coworkers, and others for communicating with influencers and interest groups. Users will still only need one account, but they will be able to quickly move between profiles.
According to spokesman Leonard Lam, profiles will be subject to Facebook's regulations, and infractions on one profile would have an impact on the account as a whole.
We're testing a feature that will allow users to link more than one profile to a single Facebook account in order to let them customize their experience depending on their interests and connections. Facebook users must continue to abide by our guidelines, adds Lam.
According to Lam, users who establish additional accounts won't have to use their real names as their display names as long as the stand-in complies with all platform rules and doesn't contain any digits or special characters. For years, Facebook's requirement that users use the names they use in real life has been a source of controversy, even inspiring legal action in Germany.
Facebook is moving away from a single profile as it fights to retain users, particularly young people, in the face of growing existential threats like TikTok. In the fourth quarter of 2021, the company saw its first-ever daily user loss.
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